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Coty has introduced Coty.Allyance, our supplier ecosystem strategy and a key enabler of Coty.Curated.

Coty.Allyance brings greater focus and intent to how we work with our external partners, strengthening collaboration, reducing unnecessary complexity, and supporting performance, resilience, innovation, and long‑term value creation

The strategy is guided by four priorities: 

1. Curate Entry – introducing new suppliers only where there is clear business need and value. 

2. Strengthen What Matters – deepening relationships with priority suppliers through clearer expectations and governance. 

3. Rationalize with Intent – responsibly simplifying complexity where value is limited or duplication exists.

4. Elevate Strategic Value – creating stronger opportunities for collaboration, innovation, and mutual value creation. 

Coty.Allyance is not a short‑term initiative. It reflects how Coty intends to work with its supplier ecosystem going forward—with greater clarity, structure, and focus on long‑term value. 

Our commitment to fair, ethical, and respectful supplier relationships remains unchanged. We thank our suppliers for their continued partnership and look forward to shaping this next phase together.